Saturday, April 2, 2011

Adidas IS all in!

Gone are the days were sportswear was just sportswear, now a days it is a fashion statement or even a lifestyle some live by.
Adidas has a new campaign which has bombarded the market with clips and print advertisements everywhere. Although the new campaign shows sports players where they belong, on the field in the correct kit, it still speaks to a very broad market which was creatively decided by Sid Lee, who created and produced the global campaign which was directed by Romain Gavras. This new campaign shows exactly how diverse Adidas is with their Adidas Sport Performance, Adidas Originals and Adidas Sport Style ranges.

 "The "all adidas" campaign takes place throughout 2011 in a mix of environments from sport to music, lifestyle to fashion with different elements rolling out over the year. It will be teased before it kicks off with the global launch of the hero advert film on March 16th, 2011. "

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